eCom Rollout

Mishechok is an online store specializing in the sale of polypropylene bags of various sizes and load capacities.

Role Concept, Tech, Design, Development, QA

Client Vitaly Berezhnyi

Date October 2024

Client

Create a clean, responsive and simple e-commerce store

The customer approached us with a clear request: to create a fully functional, reliable, responsive design and user-friendly e-commerce website from scratch. At the start, there was nothing — no brand, no content, no technical foundation. We’re not afraid of such challenges — on the contrary, we love them. We took on the full development cycle: from naming to launching a live website.

#Concept development
#Identity
#Logo design
#WooCommerce
#Marketing
#Search Engine Optimization

Goals

Market and Competitor Research

It was necessary to analyze the market and identify key competitors to gain a deeper understanding of the niche

Based on the collected insights, we had to develop a brand identity that would stand out, be memorable, and resonate with the target audience

A website concept had to be created to align with business objectives and user expectations

We also needed to choose the right technologies, services, APIs, and plugins to ensure seamless website integration

Solution

Brand identity:

Create a unique and relevant name
Logo Design
Visual communication
Select and purchase a matching domain

Solution

Vision & Concept:

Develop a clear site structure and user journey
Design a responsive and modern UI for both desktop and mobile

Solution

Frontend & backend implementation:

Build fast and modern layout using best web practices
Adapt custom frontend to work seamlessly with WooCommerce
Create a clear and intuitive product catalog
Develop categories and attribute logic for advanced filtering

Solution

Custom CHECKOUT experience:

Custom design and layout
Combined cart and checkout into a single seamless page for better user flow

Solution

Content & optimization:

Write engaging product and category content
Conduct an SEO audit and keyword research
Perform on-site SEO optimization based on researched keywords

Solution

Tech setup & integration:

Integrate a secure online payment system
Set up analytics tracking
Set up delivery API
CDN implementation to enhance performance and ensure efficient content delivery
Install and configure a mobile app to manage orders and statuses

Solution

Extra value:

Implemented many small but impactful improvements to enhance speed, user experience, and manageability of the platform