As the brand for which we created this outstanding website is based in Ukraine, there were some limitations to consider:

For entrepreneurs registered in Ukraine, the native payment system, Shopify, is not operational, making it an impractical option from the start.

Moving on to the selection of Ukrainian services offering payment gateways, our top contenders are Liqpay, Wayforpay, Fondy, and Portmone. The conditions across these services are nearly identical, with fees ranging from 2% to 2.4% of the order value. They integrate with tax systems, support fiscal cash registers (RRP), and generate neat receipts.

Despite varying levels of customer support quality, a critical factor in our decision-making, our choice is limited, as Shopify integrates only with Fondy.

Fondy, however, lacks multicurrency support, resulting in a somewhat restricted checkout experience. To overcome this limitation and provide a seamless user experience, we explored various applications that modify currencies, fetch user geodata, and display relevant information. Unfortunately, we found no satisfactory solution.

The client's directive was clear: we should not limit ourselves to Ukraine alone. Our products should be easily orderable and payable with any global bank card, and prices should be displayed in the user's preferred currency.

In response, we have implemented Stripe. This solution allows customers worldwide to effortlessly order and pay with any bank card, all while seeing prices in their preferred currency.

Improvements and strategies for promotion include the integration of effective sales optimization apps such as Inbox, Facebook&Instagram, and Google&Youtube. To address the absence of a testimonials block in the Dawn theme, we installed and configured the Product Review app. Additionally, we facilitated the order process by implementing apps like Nova Poshta Service and Forms, which offers a 15% discount to users who spend more than 5 minutes on the site.

For enhanced user interaction, we incorporated the "Back in Stock" app, ensuring customers are promptly informed when a product is restocked. Another noteworthy addition is the Email app, a native tool with attractive templates and clear segmentation features, simplifying the management of post-launch advertising campaigns.

As a conclusion, all our development, integration, and adaptation efforts directly contribute to Conversion Rate Optimization (CRO), with each detail playing a crucial role. Furthermore, we stress the significance of high-quality content, including professional images and well-crafted texts developed through semantic core analysis and approved by the marketing team.